Craftsmanship is the intangible quality that a customer senses when they pick up a product for the first time. The experience one feels as the product rests in your hand, there’s an unconscious acknowledgment of whether it’s good or bad. If you hold a poorly crafted product, you can feel the haste in which it was rushed through the R&D process. This abstract notion is impossible to hide. It just doesn’t feel right.
To get a true, crafted feel, we selected unusual materials: titanium and ceramic. Each offers its own challenges, and our task was developing new processes to get them right. But the end result is worth it.