What are you doing with social media to get the appropriate messages out to the world? What are you doing to keep things fresh and up to date on your sites. My advice is that each quarter you take time to update your details, get testimonials, and add new content. What are you doing to share your sales message. YouTube is now the number one search engine. What video do you have posted on your self, your business, your industry and your company. What does your LinkedIn page say. I am always fascinated with what sales people have on their LinkedIn page - or lack of information. Who has endorsed you, what testimonials do you have from colleagues, clients or industry guru's.